In this article we discuss the creation of digital products and how virtual assistants can streamline and accelerate this process in virtually every way, then we delve into integrating all the necessary systems for the product launch itself while ensuring all facets of the customer experience are maintained at a very high standard in every conceivable interaction, and finally we consider the value of getting your own time back as a business owner, so you can truly focus on the things that only you can do and get back to building your business again.
Creating Digital Products With The Help Of Your Virtual Assistant
As someone who’s taken the bold step into self-employment, you’ve demonstrated that you’re not afraid to bring your dreams and ideas into reality!
Often, people with entrepreneurial minds have many ideas, but find they don’t have enough time available to capture, filter, develop, plan and implement the majority of them. Nonetheless, in some situations you may eventually refine your ideas enough to evolve a range of digital products that you intend to create and market in order to contribute to the lives of as many people as possible.
With your products and marketing messages in mind, your VA is able to craft copy to appeal to your ideal clients.
At first glance, creating digital products looks quite straightforward. You create it, upload it to your website and share it widely online. Done!… Or is it?
Once you progress deeper into this new sphere, there’s a surprising amount of tasks involved and elements to co-ordinate to ensure your digital product is a success. Besides creating the actual core content, there are many peripheral tasks, such as editing, proofreading, design, system set-up and copywriting. These tasks gradually emerge as you go… and it can be slow progress indeed; particularly as you’ve got your day-to-day customer / client work to prioritise. Naturally, the creation of digital products gets pushed down your to-do list, and with it, so do your future plans, your income strategy and the growth of your business.
So, how do you make real progress on the creation of your digital products?
Able to take on a dizzying array of tasks, your VA can generate some real momentum in your projects.
None of the tasks mentioned need to be completed by you, and delegating these time-draining tasks can really boost your drive and enthusiasm too 🙂
Able to take on a dizzying array of tasks, your VA can generate some real momentum in your projects. You need only create the main body of the content – the rest you can hand-over for production in multiple formats. Here’s just some tasks you could effortlessly delegate…
- E-book Production
Delegate the proofreading, formatting, design and editing – you need only supply your branding, any images to use, for instance profilepictures, and the copy you’ve written. This could also apply to a worksheet, cheatsheet, ‘how to’ guide or any other document.
When writing copy for email sequences, website sales pages, or landing pages, there’s a particular style of writing for effective marketing. With your products and marketing messages in mind, your VA is able to craft copy to appeal to your ideal clients and communicate your unique value in solving their specific problems.
Your VA can ensure all your content fits with your business branding, such as e-newsletters, social images, presentations, e-books, banner adverts, and more!
- Re-Purposing Content
Once you’ve created your content, your VA can re-purpose it by converting it into different formats, perhaps turning a blog post into a presentation, or series of blog posts into an e-book, or a video into an infographic.
- Video and Audio
As the star of your show, you need to create the core content of your video or podcast, however once created you can delegate it to your VA for editing and uploading to your video host, website or members area.
- Creating Affiliate Packs
If you have affiliates, your VA can create a pack for use in their marketing of your digital products. Tasks could include editing your material to the third person, so it reads as the affiliate talking about you, designing branded advertising banners, creating social media shareable images, and more!
Launching Your Digital Products With The Help Of Your Virtual Assistant
If you’ve ever launched a digital product, you’ll know there’s a lot more to it than first meets the eye! There are many moving parts that need to be planned, co-ordinated and aligned to make your product launch a success.
You may very well be capable of doing each and every task on you own, but you’ll slow your launch to a near halt if you try – whilst also working yourself all possible hours of the day.
There’s a better way…
A virtual assistant is the perfect collaboration partner to move your product launch along with real gusto! With the support of an enthusiastic VA, each of your tasks will be completed in accordance with your plan and schedule. You’ll see remarkable progress on every element of your launch, which in turn will help you to retain your energy and enthusiasm though this demanding growth phase of your business.
A virtual assistant is the perfect collaboration partner to move your product launch along with real gusto!
Here are just some areas where your VA can offer support…
There are numerous complementary elements that need to be aligned in a digital product launch, and therefore planned in parallel. There’s no single formula that applies to all, as the strategy is different for everyone depending on your product, and with extensive experience in online business operations your VA can collaborate with you to bring together a strategy that works for you.
This strategy could include – establishing your product ladder, your series of relatable digital products intended to generate interest, build trust and help your future clients establish whether you’re the right person for them. As well as, developing your overall marketing strategy, your marketing messages, social media strategy, your affiliate packages, any bonus offers, email sequences, your systems, and how it all pieces together.
There’s lots to create and organise before you can start making waves with your marketing. Your VA can create, edit, proofread, re-purpose, design, and upload your content. There’s also marketing copy to be written, which could be for sales pages on your website, specific landing pages, or email sequences. Then there’s preparation of your social media posts – crafting your posts and creating your shareable images.
Critically, your VA is able to put efficient systems in place to aid the success of your launch, by ensuring that repetitive tasks are reduced, that payment links are in place, and digital products and supporting information are distributed quickly through automated processes.
When you’re ready to start promoting your launch and distributing your content, you’ll find social media is central to creating and building a buzz around your offering. Your VA can help share your content by uploading it to your website, scheduling your social media posts, sending e-newsletters and more. All with the aim of encouraging as many of your ideal clients as possible to download your freebie, so they opt-in to your email sequence, which will then in turn build trust and help you promote your various other digital products and services as well.
- Co-ordination and Support
There’s a great deal of ongoing co-ordination needed to support the successful launch of any particular digital product. Your VA can manage the initial creation of the product or products to ensure the project stays on track. Also, the launch itself combines various roles perfectly suited to your VA, for instance, Social Media Assistant and Customer Service Assistant – dealing with different types of queries, reaching out, and building relationships. Or, Marketing Assistant – co-ordinating competitions, online events and webinars, updating marketing information, posting to social media, and ensuring your affiliates are supported.
With the support of an enthusiastic VA, each of your tasks will be completed in accordance with your plan and schedule.
Master The Systems Supporting Your Digital Products With A VA
There are a number of supporting systems that need to be in place and working efficiently in order to ensure the smooth launch of your digital products. They all need to be set up correctly, working together, automated where possible, with your business branding and copy in place. It’s a huge job with many parts to co-ordinate, and a job that can occasionally be underestimated. This can lead to business owners feeling overwhelmed and stressed with this part of their business development, as working through the multitude of different systems, options, settings, and integrations can be a huge time-drain.
But you don’t need to do this alone. In fact, you don’t need to do it at all!
Yes, you need these systems to support your business, but there’s no need for you to get stuck working through them, finding out which are most suitable for you, how they should link together, and how to ensure everything works perfectly for the best customer experience.
This doesn’t need to be your task. There’s a far better solution…
Your VA can review your current systems and your aims, and then advise on which systems will best support your digital product business. Before proceeding to implement and integrate these system as a whole, your VA will work on getting each system working together to achieve as much automation as reasonably possible whilst ensuring a positive customer experience. Your VA can then co-ordinate each system and offer continued support to your business.
There are numerous systems involved in providing digital products and here’s just some that your VA can help with…
- Managing email lists – you’ll likely have a few different lists and a specific list for your digital product launch, all to help you gauge the number of people interested in each product.
- E-newsletters – creating, designing, writing, and sending to your list.
- Automated email nurture sequences – the creation, set-up and scheduling of emails with links to freebies or paid products or services, and links through to your social media and your website too.
- Development of your website, as well as uploading blog posts, videos and written copy.
- Promotional webpages – designing and writing website pages or landing pages. Your VA will consider how your client flows from one page to another, and the action you’re encouraging on each page. Concluding with a thank-you page and including links to any further offerings.
- Setting up and supporting webinars.
- Uploading files to your podcast.
- Scheduling your social media, responding to comments, and managing your online community.
- Managing your customer support desk and dealing with many types of queries.
- E-commerce – setting up payment providers, managing your shopping cart and making it available or unavailable!
- Implementing systems to track affiliate links and handling the payment of commissions.
- Setting up your online course area or membership site – either as a dedicated system or within a password protected area of your own website. In either case, your VA can upload and organise your various content pieces into the relevant areas.
In addition to this, other general tech tasks that your VA can help with are… testing that everything is working correctly and all the systems are integrated as intended. Also, collating the analytics from each system in a concise, coherent report.
Your VA can review your current systems and your aims, and then advise on which systems will best support your digital product business.
The combination of your VA’s amazing support and the efficiency established through these newly integrated systems, leaves you free to focus on your clients and to increase your income.