by Alison Cooper | Dec 6, 2020 | Ecommerce, Instagram, Social media
For an ecommerce business, its website has traditionally been the ‘shop window’. As a business owner, you have probably spent many hours working on the design, navigation, and SEO to help bring in customers. Although that all drives sales, new avenues are opening to...
by Alison Cooper | Oct 25, 2020 | Pinterest, Social media
Pinterest is an online platform where people collate ideas and interests into personalised ‘pin-boards’, just like a digital version of the classic pin-board you see on the wall of homes and offices. While Pinterest is a social media platform, as you can follow other...
by Alison Cooper | Jan 14, 2014 | Business Support, Internet Marketing, Pinterest, Social media, Virtual Assistant
Okay, how on earth can Pinterest help my small business? This is a question that we hear being asked quite a lot these days as the “new kid on the block” takes on some more credibility. Can you believe that this social media site has grown from a meagre...
by Alison Cooper | Nov 5, 2013 | Business Support, Facebook, Internet Marketing, Social media, Twitter, Virtual Assistant
We’ve recently seen the long-awaited IPO filing for Twitter, following on the heels of cousin Facebook. The brand is finally emerging as a viable marketing tool for small business owners and there’s every reason to sit up and take notice. There are now...
by Alison Cooper | May 1, 2013 | Business Support, LinkedIn, Social media, Virtual Assistant
Do you have a specific strategy in place when it comes to dealing with LinkedIn? It may be true to say that a lot of small business owners bypass this social platform altogether, but this is increasingly a mistake due to the amount of work that the network itself has...
by Alison Cooper | Apr 24, 2013 | Business Support, Facebook, LinkedIn, Social media, Twitter, Virtual Assistant
LinkedIn can be a fabulous promotional tool for any business, so long as you understand what it’s all about and pay as much attention here as you would to the other “heavyweights”, like Facebook and Twitter. Perhaps it is because the other...