Working at home as a virtual assistant, freelancer or online service provider offers a great deal of ease and flexibility with scheduling. While sitting on the couch in pyjamas to work might be tempting, a home office provides the structure and quiet that a person...
PR Marketing On A Budget – Think Outside The Box Every Week
Have you ever heard of a strategy known as "topic bridging?" This is a marketing concept related to the creation of content. It's used by the most aware blog publishers to ensure that they always have something that's relatively fresh to present to their readers and...
PR Marketing On A Budget – If You Have Your Own Radio Show, You Must Be The Expert
In the world of online marketing it's very important to establish yourself as a trusted authority, expert and leader in your field. Your entire marketing strategy should be based around this philosophy. Due to the type of technology available these days and the...
PR Marketing On A Budget – Help Out The Reporter And Gain In Return
In another article we talked about how important it is to get on the good side of journalists in your niche, so that you can become the go-to person when they're looking for information. You can set up this kind of strategy on an ongoing basis, working with your...
PR Marketing on a Budget – Building Relationships
When you boil it all down so to speak, public relations is all about networking. It's important to build up a relationship with individuals who are responsible for media promotion. In this way you can often generate publicity for your organisation that's essentially...
Brilliant Apps That Help You Do Business Online: Finances
Keeping on top of your finances as a small business owner can be challenging in today's times, to say the least. The good news is that there are a number of quite powerful apps available online to help you stay on top of things. Let's have a look at a handful of the...
Why Eventbrite Has Become One Of The Leaders In Event Management
Small business owners find that sooner or later they’ll come across the need to promote ‘live’ events as part of their overall business expansion. With some of the event marketing solutions available today this isn’t as daunting a proposition as it might seem.
The Paperless Office: Now Your Smart Phone Is Really Smart
Seeing as you're always carrying around your mobile smart phone, why don't you use it to good effect to simplify your life and contribute to your paperless world? With an app simply known as Doo, you can do just this. By positioning your device above an important...
Pinterest – Pinning Your Tail On A Rapidly Growing Social Media Donkey
Okay, how on earth can Pinterest help my small business? This is a question that we hear being asked quite a lot these days as the "new kid on the block" takes on some more credibility. Can you believe that this social media site has grown from a meagre 700,000 unique...
Choosing Which Payment Option Is Best For You When Hiring A Virtual Assistant
People often say that a good relationship with a virtual assistant can be more like a marriage. This is why it makes sense to take time to locate the best virtual assistant, understanding that this may well develop into a fruitful and long-term relationship. Not only...