It should come as no surprise that YouTube is the third most popular site in the world according to the Alexa rankings. You may not know however that YouTube is owned by the company that owns the number one ranking, Google. Putting two and two together it also should come as no surprise that YouTube videos show up quite often in relatively prominent positions within search engine result pages. People love to view a moving image and it has been proven time and again that people would much rather watch a video online than read a lengthy article that essentially says the same thing. This is why video promotion has become so popular online and why we should look at integrating video whenever we have an opportunity.

Embedding videos is only part of the plan however. You can make even more of the potential associated with video by creating a branded “channel”. This can become a repository for videos produced and you can establish a concerted plan, building a logical database of video archives surrounding your particular products or services. The bywords here are creativity and standards.

Whenever you establish a YouTube channel it is possible to focus a little bit on branding, at least as far as the background is concerned. It is certainly possible to work some SEO magic into all of this and your virtual assistant will help to ensure that the appropriate keywords are positioned correctly.

Clickable links can also be inserted into videos to help with direct traffic potential. Underneath each video is a place for comments to be made. This is where you can get responses from visitors or customers and with some creative effort you can establish some kind of feedback generating project such as a review or even a contest.

Many organisations choose to use YouTube as a platform for hosting their videos – the material that appears on their individual Web pages. This can get around the problem of having to host potentially large files on your own server, although yet again in most cases the videos viewed through the YouTube portal may well show advertising generated by Google.

It is however possible to set up a partner agreement with YouTube through what can be unfortunately a little bit of a lengthy process. However, by doing so you retain the rights and copyrights to all the content that you place within your partner channel and you can make a certain amount of money associated with the AdSense ads placed on your channel page.

We are not likely to see any slowdown in the popularity of online video content and as such video generation and placement should become part of a concerted effort for you and your virtual assistant. It is of course vitally important to ensure that the content is of the highest quality possible and always remember that the primary goal is to supply useful information, rather than creating an out and out sales pitch. Today, it’s remarkably cost-effective to outsource the creation of the videos, as well.

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