One of the biggest challenges for anyone involved in online marketing is visibility. There may be hundreds of thousands of individual Web pages that have relevance to the actual niche you are involved in. Of course they will be of varying quality, but one way or the other they may be competing for the attention of valuable prospects. For the longest time there was a feeling within the ranks of search engine marketers that you really needed to create as many individual pages as possible on your own website. Google, it was felt, would actually give you additional ranking points and elevate your position within the results accordingly.

These days it is felt that quality has a lot more bearing than quantity, however. It is also thought that diversity is a good thing and this is why it’s important to have a presence of some kind in a number of different locations other than just your own blogs or websites.

This has led to the growth of a number of proprietary platforms to give online marketers an additional “soapbox.” Squidoois one such platform and it has a number of benefits for those involved in online promotion. Essentially, when you create a Squidoo “lens” you are creating a way of promoting your business in a different environment. The platform offers you free Web hosting and a distinct way of building what is essentially a promotional page that gives insight into a particular part of your business operations. Many successful companies have a number of different Squidoo lenses, focused on individual keywords or categories. There’s no limit to the number that you can create and indeed the company actively encourages you to create as many lenses as possible. There is however one caveat – they have to be of a very high quality and the regulators have an internal moderating system to make sure that this is the case.

One of the big advantages of Squidoo is that due to the sheer size of its reach – there are several million lenses – recognition here can create its own flow of traffic due to the fact that it is a search engine in its own right. The major search engines such as Google frequently index and display Squidoo lenses according to specific keyword searches. It’s also possible to display various types of media on a lens. Therefore, you should focus on the creation of several YouTube videos, a photo gallery for services and products, or you can even create a lens to stream podcasts about various programmes or solutions.

Squidoo is a perfect complement to online marketing and a virtual assistant can actively help you to create a number of lenses according to the different programmes and solutions that are relevant to your small business. The VA can ensure that high quality content composition is a top priority. The lenses created can help to drive ranking positions for various keywords and also generate direct traffic to your website. Each lens can be one of a number of external “outposts” under your control, pointing to your site.

Do you have a Squidoo page? Its a great way to get your name (and your keywords) out there. Here’s mine. What do you think? I would love to read your comments.

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