It’s easy to get confused when it comes to indexing, ranking and the whole business related to search engine marketing. In truth, it is quite complicated and getting even more complex as time goes by. It’s difficult for any small business owner to understand what’s going on, let alone to allocate the time and energy to roll their sleeves up and make it all happen. This is why a virtual assistant who knows exactly how to manoeuvre within the system is so valuable. The VA can take a lot of the load away from the small business owner by not only creating and promoting the main website and associated blog, but also taking advantage of a number of other quality “Web 2.0” and social media sites.
Let’s take a look at one of those New Age platforms and consider just how advantageous it could be to engage their philosophy.
Hubpages has a very specific place in any small business promotion. Whilst it is relatively easy to set up an individual page on this platform, the “magic sauce” comes from creating what is effectively a rather sophisticated link wheel of individual Hubpages.
Your VA should follow along with a specific philosophy if you want to get the most benefit from creating a miniature network of Hubpages. In fact, the people who run this particular platform are quite open and honest about it. There’s very little advantage to setting up an individual Hubpage and just expecting it to provide you with you the SEO benefits or traffic.
What you should do is create what is essentially a “commercial” Hubpage of high quality, outlining your business operation. This page will link to your website, but any advantage is deferred. Methodically, you should then create additional Hubpages. Some of these will be commercial by definition, but others will be categorised as non-commercial. The commercial pages will contain different and more focused information about a particular product or service of yours perhaps. Some of these pages will link to your initial Hubpage. Some of the other “non-commercial” Hubpages that your VA creates will not link to your website, but may link to other Hubpages owned by other people, but based on similar keywords or subjects.
As you can see, we’re looking at the creation of a quite sophisticated link wheel, but one that follows along with the very philosophy championed by Google and the other search engines. The links created are logical, never spammy and not of poor quality. When you create a network that is deemed to be acceptable by Hubpages, then the initial link that you created from your very first Hubpage will be re-categorised to enable important ranking “juice” to flow through to your site. Yes, it’s a little bit involved but it is well worthwhile. Remember that you are creating high quality and very focused Hubpages relevant to various components or elements of your business and you are also ensuring that you are a good Net citizen at the same time by adding and distributing value.
