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Marketing has always been a somewhat time-consuming process. Any small business owner knows that if they don’t engage in any form marketing, they will likely tread water or may be overcome by their competitors. It’s all very well claiming that you have a sufficient amount of business purely through “word-of-mouth”, but these days you still have to invest in a certain amount of marketing, at the very least from a customer relationship point of view.

There’s been a meteoric rise in ...